Sofia

Born in Italy and raised in the UK, my wandering life turned me into a loud introvert. In a team I tend to fit the role of the mediator, the main contributions being energy, curiosity and keen listening. My academic career in design for industry led to my first job as a user researcher and for the past 10 years I worked in the fashion industry. However through volunteering for a pediatric cancer foundation I discovered product design in its digital incarnation. Intrigued by the psychology behind UX and the flexibility of its design process I was drawn to explore, and further my studies. I find myself to be committed to thoughtful design, driven by compelling narratives, grounded in the practicality of tangible business goals.