Moritz

For the Munich-based specialty coffee brand Suuapinga, I had the pleasure of leading a complete rebrand.Together with the marketing team, we redefined the brand architecture and introduced a modular design system built on a clear grid - making it easier to create consistency across every touchpoint.

I also reshaped the social media presence, developed corporate templates, and consolidated everything into a comprehensive brand guideline, which is now being rolled out.Our collaboration is ongoing — I continue to create social media content, visual campaigns, and design materials for new product launches. Most recently, I accompanied the complete design and rollout of Suuapinga’s own Matcha line, from concept to photography and packaging. Suuapinga runs five cafés and its own bakery in Munich, known for Scandinavian-inspired products and a strong local community spirit. Over time, the collaboration has grown into a genuine friendship with the entire team.

As a Brand & Design Conceptionist, I embraced a more strategic and conceptual approach to my work, combining creative direction with a deep focus on brand strategy. My role evolved to include a broader range of responsibilities, balancing storytelling, strategic execution, and in-house consulting.

Key aspects of my work included:

• Brand Strategy Rollout: Implemented and strategically supported the overarching brand strategy, ensuring alignment across all touchpoints.  

• Focus on Storytelling: Made storytelling a core element of my work, crafting narratives that resonated with audiences and strengthened brand identity.  

• Creative Leadership: Maintained my role as Art Director for marketing days and major projects, overseeing creative direction and ensuring high-quality execution.  

• In-House Consulting: Served as an internal consultant for design and brand strategy, reviewing and approving projects to ensure they met the brand’s standards.   

This combination of strategic and creative responsibilities allowed me to contribute significantly to the brand's evolution and its connection with key audiences.