Über mich
Ich würde gern Startups und kleinere E-Commerce Brands im Marketing unterstützen und beraten. Mit über 15 Jahren Erfahrung im Growth Marketing und E-Commerce bringe ich sowohl strategische Perspektive als auch operative Umsetzung mit. Ich habe in den letzten Jahren vor allem D2C Brands und Marketplaces beim Aufbau und der Skalierung ihrer Marketingaktivitäten begleitet. Mein Fokus liegt darauf, gemeinsam herauszufinden, was wirklich funktioniert: Welche Kanäle machen Sinn? Wo geht gerade Budget verloren? Und wie bekommt man mehr aus dem bestehenden Setup heraus? Typische Themen, bei denen ich unterstütze: - Aufbau und Schärfung der Marketing- & Growth-Strategie - Performance Marketing (Meta, Google, TikTok) - Conversion Optimierung (Shop, UX, Funnel) - Retention & CRM (z. B. Loyalty, E-Mail, Referral) - E-Commerce & Amazon Setups - Sparring für Gründer:innen und Marketing-Teams Ich arbeite pragmatisch, datenbasiert und immer mit dem Ziel, schnelle Klarheit und spürbare Ergebnisse zu schaffen.
Skills
Expert:in
Fortgeschritten
Projekte
Functional Drinks
Me :)
September 2025 — heute
- ich befinde mich akrtuell selbst in der Gründung eines eigenen Unternehmens im Bereich functional Drinks :)
Berufserfahrungen
Head of Marketing & E-Commerce · Vollzeit
· Konsumgüter und Handel
Oktober 2023 — April 2026
- Owning full strategic and operational responsibility for all D2C and Amazon channels (Seller & Vendor), driving growth across Acquisition, Retention, and Customer Experience.
- Leading a cross-functional marketing and e-commerce team of 7 including Performance Marketing, CRM, Content, Design, and Customer Happiness – fostering individual growth and strong team collaboration.
- Restructuring the current team set-up and hiring new talent, including key roles in Performance Marketing, Retention and Content.
- Implementing a structured feedback culture with annual team evaluations using the Start-Stop-Continue method to foster open communication, personal growth, and team alignment.
- Full ownership for the mid seven-figure annual marketing budget
- Developing and continuously evolving the marketing and growth strategy
- Leading the migration from Magento to Shopify, improving site speed, data transparency, and marketing agility.
- Leading platform and shop performance by implementing Shop optimizations in collaboration with freelancers and agencies (f.e. UX Design, CRO and Developer) to improve conversion rate and retention.
- Introducing a data-driven mindset and implemented reporting structures across all marketing functions, including the rollout of the analytics tool "klar" to enable smarter, insight-based decision-making.
- Developing a loyalty program and a referral scheme to drive retention
- Testing and scaling new acquisition channels such as influencer marketing and podcast advertising to diversify the media mix and unlock new growth potential.
Senior Growth Marketing Manager · Vollzeit
· Konsumgüter und Handel
Juli 2022 — September 2023
- Developing and owning the go-to-market strategy for the German launch, working closely with global growth teams and local agencies.
- Localizing the global Oda brand for the German market – shaping brand positioning, tone of voice, and communication assets to build a strong and distinctive local brand.
- Defining and executing the growth and marketing strategy to drive sustainable growth in core cities. - Building and optimizing the full growth funnel (Acquisition, Retention, Referral) together with dedicated teams, developing and executing initiatives across all stages.
- Creating integrated communication and media plans (incl. Paid Social, CRM, PR, OOH, etc.) in collaboration with internal teams and external partners.
- Leading the development of creative 360° marketing campaigns across Paid Social, Organic Social, Radio, DOOH, OOH, and PR, together with designers, content creators, and creative agencies.
- Supporting demand forecasting and performance steering with short-term tactical initiatives as needed.
- Co-developing seasonal promotional calendars and local activation initiatives, including supplier marketing collaborations.
- Helding full budget responsibility for all paid marketing channels.