Jacqueline

Über mich

Als auf Nachhaltigkeit fokussierte Strategin und Marketingexpertin verfüge ich über weitreichende Erfahrung in der Leitung und Verwaltung von Content-Marketing Kampagnen und Markenaufbau, der Koordination und Umsetzung von Wachstumsinitiativen sowie der Sicherstellung der Markenkonsistenz über verschiedene Kanäle hinweg. Als Mitgründerin von entire stories habe viel Erfahrung im Aufbau von Start-ups gesammelt. Ich verstehe die relevanten Business KPIs, kann danach optimieren und Handlungsempfehlungen ableiten, die das Unternehmen gesamtheitlich auf Wachstumskurs bringen. Ich verstehe Finanzpläne, erstelle Pitch Decks und mache Marken "investment-ready". Darüber hinaus habe ich Erfahrung und große Freude daran, Start-ups und Gründer zu betreuen, ihnen Branchenwissen zu vermitteln und ihnen beim Aufbau ihres Unternehmens zu helfen.

Skills

Expert:in

Brand Management

Business Development

Marketingstrategie

Content Marketing

Influencermarketing

Art Direction

E-Commerce Strategie

Storytelling

Unternehmensentwicklung

Marketing Mix Management

Marketing Communications Plan

Mode & Textil

Social Media

Personas

Content Strategy

Organisationsentwicklung

Strategy Planning

Content Management

Branding

Konzept-Entwicklung

Asana

Schnittstellenmanagement

Fortgeschritten

Corporate Identity

Shopify

Bootstrap

WIX

Klaviyo

Eventmanagement

E-Mail-Marketing

Corporate Design

Photoshop

Illustrator

InDesign

E-Commerce

Public Relations

Pricing Strategy

Instagram

Adobe Analytics

Marketing Campaign Management

Lean Startup

Business Model Generation

Community Management

Grafikdesign

Präsentationen

Logo Design

Grundkenntnisse

Shopentwicklung

Power BI

Market Trend Analysis

HubSpot

Google Analytics

Businessplanerstellung

Journalismus

Lightroom

Portfolio Management

Produktdesign

Produktmanagement

Tailwind CSS

Berufserfahrungen

Director Strategy & Brand · Vollzeit

Souleway GmbH · Konsumgüter und Handel · 10–25 Mitarbeiter:innen

2023 — 2025
Driving holistic brand leadership by defining and executing a cohesive brand strategy, elevating creative campaign development, and shaping the company’s visual identity

Leading strategic business and portfolio development, including the design of portfolio, pricing, and channel strategies to support long-term growth

Facilitating workshops to align teams on vision, mission, and USP, ensuring a unified brand direction across all touchpoints

Overseeing strategic planning, budget allocation, and reporting for all brand marketing activities and revenue-generating initiatives

Steering PR strategy and overseeing the execution and evaluation of communications measures to strengthen the company’s market presence

Owning the e-commerce shop content by managing sales campaigns, monitoring key KPIs, and driving continuous platform and UX optimization

Providing strategic and disciplinary leadership for social media and influencer marketing teams to enhance brand reach and engagement

Orchestrating the end-to-end planning and execution of campaign, e-commerce, and retail content productions

Managing the development of POS materials and leading the company’s presence at trade fairs and industry events

Leading cross-functional project management, ensuring seamless execution of company-wide projects making sure all deadlines are met
CEO & Co-Founder · Vollzeit

entire stories GmbH · Konsumgüter und Handel · bis zu 10 Mitarbeiter:innen

2020 — 2023

entire stories was a marketplace for sustainable fashion from pre-checked, independent brands!Our mission was to make sustainable fashion accessible, understandable, attractive for everyone. We gave fair fashion brands a stage, break down sustainability transparently (bye bye greenwashing) and showed that fair fashion can also be stylish!Responsibility for stategy, brand building, CI, marketing, fundraising, investor relations & finance topics.
Head of Content Marketing · Teilzeit

Souleway GmbH · Konsumgüter und Handel · bis zu 10 Mitarbeiter:innen

2019 — 2020

Sustainable backpacks and bags - made in Hamburg! Brand building and monitoring of the consistent brand identity in cooperation with the CD. Strategic conception and management of social media, email marketing and influencer campaigns, their organization, coordination and monitoring. Coordination and implementation of seasonal & campaign-related shootings. Budget allocation for new projects and data-based strategic reporting.

Alle Berufserfahrungen ansehen

Turning chaos into brand clarity.

Über mich

Skills

Portfolio

Logo-Design FIBA Europe Cup

CI & Website Design with WIX

Art Direction & Project Management at Fashion Shootings

Berufserfahrungen

Jacqueline ist Freelancer:in bei Junico