Feven

Über mich

Brand & Marketing Director with 15+ years of experience building brands, audiences and marketing organizations across technology, entertainment and culture. Built marketing functions and owned channels from the ground up, spanning brand strategy, editorial, PR, community building, events and audience development. Experienced in translating emerging technology into compelling narratives, including the launch of a fully AI-produced music video and the development of its legal and commercial framework. Currently deepening my expertise in Generative AI through professional training and a WHU Global Online MBA with a focus on AI, alongside a strong interest in the European AI ecosystem.

Skills

Expert:in

Branding

Integrated Marketing

Influencer-Marketing

Marketing Plan

Marketingstrategie

Budgeting

Online-Marketing

Content Marketing

Kulturmanagement

Konzeptentwicklung

Content Strategy

Partnership Management

E-Mail-Marketing

Digital Marketing

Businessplanerstellung

Brand Management

Guerilla-Marketing

Live-Streaming

Campaign Management

Asana

Talentmanagement

Media Strategy

Storytelling

Fortgeschritten

Vibe Coding

Generative AI

Performance Marketing

Data Analysis

Claude

Agile Führung

AI Content Creation

Employer Branding

AI Consulting

Public Relations

Personalführung

Affiliate Marketing

Grundkenntnisse

GEO

Kanban

Market Research

Market Trend Analysis

OKR

Scrum

Portfolio

Brand Launch: Fotografiska Berlin

Guinness World Record ACTIVATION: KMN Gang × Red Bull Music

Berufserfahrungen

Director of Marketing, Columbia Label Group · Vollzeit
Sony Music Germany
Oktober 2025 — April 2026
·       Orchestrated a team of 11 across national marketing strategy and full-funnel campaigns, translating artist positioning and cultural insight into audience-relevant communications.

·       Shaped go-to-market strategies for key releases, aligning artist narratives, audience behavior and integrated channel activation.

·       Spearheaded the launch of Monet192’s fully AI-produced music video, establishing the legal and commercial framework required for rights clearance, global distribution and monetization.

·       Advised as an internal AI subject matter expert on emerging generative AI applications, translating creative possibilities into legal, commercial and operational requirements.

·       Defined collaboration frameworks and operational workflows following organizational restructuring, creating clearer interfaces across marketing functions.
Director of Marketing · Vollzeit
Oktober 2022 — September 2025
·       Built Fotografiska Berlin’s marketing and communications function from the ground up as one of its first seven employees, establishing brand, channels, processes and a seven-figure annual budget ahead of launch.

·       Launched the 5,500 sqm cultural destination with 2,500 guests at a sold-out opening through integrated brand, PR, media and partnership activation during Berlin Art Week 2023.

·       Designed Fotografiska’s owned content ecosystem from the ground up, launching the website, editorial formats, podcast, magazine and newsletter alongside LinkedIn and employer-brand communications.

·       Cultivated a pre-opening creative community through curated evenings at the former Tacheles, bringing together artists and cultural protagonists for tours and discussions whose insights informed programming and generated social content.

·       Crafted founder and executive communications for Yousef Hammoudah and Yoram Roth, developing interview pitches, narratives and positioning across media and owned channels.

·       Established brand guidelines and visual identity principles to ensure consistent expression across physical, digital and experiential touchpoints.
Head of Originals · Vollzeit
Amazon Music Germany
Juni 2021 — Oktober 2022
·       Directed Amazon Originals Germany as strategic and operational lead, managing seven dotted-line reports and full budget allocation across multiple genre projects.

·       Introduced Spatial Audio to the German market, translating emerging technology and consumer trends into audience-relevant campaigns and experiences with local artists.

·       Co-led the German Amazon Music team on an interim basis, contributing to business planning, cross-functional decision-making and integrated marketing priorities.

·       Delivered Sarah Connor’s Amazon Original Christmas campaign as a key strategic Q4 2021 project, aligning artist, platform and audience propositions.

Alle Berufserfahrungen ansehen

Brand & Marketing Director: 15+ years building brands across tech, entertainment & culture.