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Lead Product Manager

Über mich

I'm an experienced Freelance Lead Product Manager based between Belgrade and Berlin. My background is in early stage startups, scale-ups and venture capital. I had the chance to work with Marketplace and SaaS business models, both on the Consumer and B2B side, working on every stage of product development cycle - from ideation, validation to commercialisation.



Problem Management
Performance Management
Agile Coaching
Agile Führung
Strategy Implementation


Business Innovation
User Journeys
Process Validation
Sales Strategy
Analytische Fähigkeiten
Analytical Thinking
Data Analysis


Content Strategy


EBAY KLEINANZEIGEN - Senior Product Manager (Freelance)

EBAY KLEINANZEIGEN - Senior Product Manager (Freelance)

ETRIBES - Project Lead (Freelance)

ETRIBES - Project Lead (Freelance)

MOONFARE - Lead Product Manager (Freelance)

MOONFARE - Lead Product Manager (Freelance)

DASHLANE - Senior Product Manager (Freelance)

DASHLANE - Senior Product Manager (Freelance)


  • EBAY KLEINANZEIGEN - Senior Product Manager (Freelance)

    eBay Kleinanzeigen · Internet und Informationstechnologie

    2021 — 2022

    • Lead a 20 people Payment & Shipping team at Germany’s largest website covering the whole

      buyer and seller experience

    • Doubled the adoption of payment and shipping functionality, while in the same time decreasing

      the volume of CS tickets and Fraud cases

    • Successfully set up a parallel Discovery & Delivery process and helped onboard a full design

      and product team until the SFA could successfully split into two independent teams

    • Delivered large chunks of functionality such as Buy Now, Promotions, Automatic seller refund

      and more, as well as a deep integration between DHL and eBayK in order to enable automatic label generation and cancellation

  • ETRIBES - Project Lead (Freelance)

    eTribes · Beratung und Consulting

    2020 — 2021

    • Prepared workflows, system architecture and processes for centralization of front-end environments & CMS infrastructure for a large German corporate with presence in more than 180 countries
  • MOONFARE - Lead Product Manager (Freelance)

    Moonfare · Banken und Finanzdienstleistungen

    2020 — 2021

    • Leading the growth team covering the acquisition and activation of B2C investors on the

      Moonfare platform

    • Set up the tooling needed to facilitate growth, including tracking, A/B testing infrastructure, data

      infrastructure, as well as headless CMS and Webflow integrations

  • DASHLANE - Senior Product Manager (Freelance)

    Dashlane · Internet und Informationstechnologie

    2020 — 2020

    • Owning the development of the "Show me the way" pillar of 2021 Product Strategy, which

      focuses on transitioning adjacent users to core users throughout the entire user journey

    • Driven the efforts for implementation of a Product Playbook, in order to help standardize

      workflows and documentation across the product development cycle

    • Led the ideation and scope estimation of an improved credential folder sharing functionality for

      both B2B and B2C users, across Web, Desktop, iOS and Android platforms

  • MOBILE.DE - Senior Product Manager (Freelance) · Internet und Informationstechnologie

    2020 — 2020

    • Leading a cross-functional team in the commercial business unit working on increasing demand

      for B2B clients by adjusting marketplace liquidity across eBay Classified Group portfolio


    • Maintaining and improving back-end APIs and services in the Motors Classifieds DE group, as

      well as growing the adoption of the Autopanorama 360 iOS and Android app, which dealers can use to take and upload 360-degree pictures of their listings

  • HEYCAR - Senior Product Manager

    Heycar · Internet und Informationstechnologie

    2017 — 2020

    heycar is a marketplace for finding and financing high-quality used cars. I joined heycar two months before launch of the website, as the 5th employee of the venture. I was a part of building and validating the product starting from a team of 10 consultants, to having Germany wide presence with 430,000 cars on the platform and more than 160 employees

    • Responsible for an 10-person cross-functional team focusing on customer facing tasks such as acquisition, conversion, filtering, SEO, ranking algorithms and search

    • Improved conversion by 4x with iterative feature launches, helping optimize marketing channels, defining and deploying A/B tests, as well as qualitative user research

    • Worked closely with design, engineering and management teams on deploying and validating the product, making sure we build a product users like

    • Helped teams and processes scale as the company matured, transitioning from a Kanban MVP-focused engineering and product teams, to working in cross-functional SCRUM teams organized around quarterly OKRs