Andreas

I am responsible for tracking setup and data analysis across Germany. As part of the website team, I contribute to website optimization while supporting content editors and the CRO team. Additionally, I analyze and optimize campaigns for other departments, including Media, CRM/Email, Sales, and Organic Social. My insights and analyses support strategic decisions at both show and business levels, continuously enhancing our presence and efficiency.

As a Digital Marketing Consultant, I was responsible for advising and supporting our clients on both strategic and operational digital marketing initiatives. My personal focus was on data analytics (Google, Matomo, Tag Management, etc.) and on-page SEO (technical and content aspects).Additionally, in my role as a Business Manager, I coordinated projects, teams, and budgets, maintaining close alignment with senior management.

As an IT Project Manager, I coordinated and oversaw website relaunches and the management of "NEOS" web projects, serving as the primary contact and coordinator for both clients and our IT team. Additionally, I dedicated 50% of my time to supporting the development of the newly established online marketing team as an SEO consultant. In both roles, I was independently responsible for client projects, ensuring their operational development and continuous improvement.