Ananda

Über mich

I'm a Creative Strategy & Performance Marketing Specialist helping D2C brands and growing businesses turn consumer insights into measurable business growth. I develop creative strategies, performance marketing campaigns and content systems that connect brand positioning with customer acquisition. My approach combines Consumer Insights, Creative Strategy, Paid Social, Meta Ads, Content Strategy and Performance Analysis to create marketing that is both creative and data-driven. I enjoy working with ambitious teams that value experimentation, continuous optimization and long-term brand building. Whether launching new campaigns, improving creative performance or scaling customer acquisition, my focus is always on delivering measurable business impact. Currently available for freelance projects across Germany and Europe.

Skills

Expert:in

Marketingstrategie

A/B Testing

Google Ads

Data Analysis

Meta Business Manager

Content Marketing

Fortgeschritten

Social Media

Media Strategy

UGC Creation

TikTok

Performance Marketing

Grundkenntnisse

Claude

ChatGPT

ElevenLabs

Portfolio

Creative Strategy & Lead Generation

Consumer Beverage Brand

MVP Validation & Creative A/B Testing

Gesamtes Portfolio ansehen

Projekte

Creative Performance Audit & Scaling Strategy
D2C Fashion Brand · Beauty und Wellness · 25–50 Mitarbeiter:innen
Juni 2026 — heute
Conducted a strategic Creative Performance Audit for a D2C Beauty Brand. Analyzed creative performance to identify winning hooks, prioritize high-performing videos, recommend creative duplication before saturation and detect creative fatigue signals. Developed creative briefs in English and German to guide internal production and UGC creators, defining video concepts, hook variations, editing direction and creative testing recommendations to improve campaign scalability and performance.

Berufserfahrungen

Freelance Creative Strategy & Performance Marketing Specialist · Vollzeit
Freelance · Sonstige Branche · 10–25 Mitarbeiter:innen
Januar 2024 — heute
Development of data-driven Creative Strategy and Performance Marketing solutions for clients across Brazil, Europe and the United States.

Specialized in Creative Strategy, Performance Marketing, Consumer Insights and Paid Social, helping D2C brands and growing businesses improve campaign performance and drive measurable business growth.

Key responsibilities included developing full-funnel marketing strategies, analyzing customer behaviour and consumer insights, planning and optimizing Meta Ads campaigns, conducting creative testing and A/B testing, creating content strategies for Instagram, Facebook and LinkedIn, collaborating with international clients and monitoring campaign performance using Google Analytics (GA4), Meta Business Suite and Looker Studio.

Selected achievements include increasing CTR by 33% through creative optimization, generating 20% more qualified leads with audience and funnel optimization, achieving over 38,000 organic impressions through strategic content and reaching conversion rates of up to 35% through campaign optimization.

Creative Strategy that drives measurable business growth