Tobias

- I have 8+ years of experience in Digital Marketing & Analytics, with a focus on tracking, performance and data accuracy. While I have acquired a lot of experience in Marketing, I have transitioned into Analytics/BI over the years. The combination really helps to work with Marketing teams. - I am also not afraid to get my hands dirty on a more technical level. HTML, JavaScript, SQL and RegEx are not foreign to me so I can stay on top of more technical implementations with or even without Stakeholders/Devs in Product teams - I simultaneously implemented new technologies & data solutions for better tracking (GTM, GA4, GA360, etc.) easier KPI/data monitoring (Power BI/SQL/Looker) as well as customized Product Feeds (Productsup, custom XML solutions, etc). - Over the past 8 years, I've consulted with all major vendors (Google, Meta, Criteo, etc.) in the Ad Industry on a regular basis, in order to test & scale new methods/features to make the business more competitive - I worked closely with BI & Dev teams to assist with tracking, data collection, modelling, and analyses of campaign opportunities, fraud traffic, discrepancies, etc.