Hi, I'm Sridhar, a Product and UI/UX Designer who builds digital products that feel powerful, joyful and functional without feeling complicated. I work end to end across mobile and web, from user research and flows to polished, high fidelity interfaces and interactive prototypes.
What I do for clients:
1. UI/UX Design - Wireframing, prototyping, high fidelity UI, design systems, interaction design, typography, iconography, and usability testing such A/B testing through moderated and unmoderated approaches.
2. Web and Landing Page Design - Conversion focused landing pages, marketing sites, and responsive web design built in Figma and AI.
3. Product Design (Mobile and Web Apps) - End to end design for SaaS, health tech, and multi sided B2B/B2C platforms, including MVP definition and core user journeys
4. UX Research - User interviews, usability testing (moderated and unmoderated), A/B testing, heuristic evaluation, card sorting, and turning insights into actionable design decisions
5. Information Architecture - Site mapping, user flows, navigation, and content strategy
6. Design Systems - Reusable component libraries, design patterns, and scalable UI foundations
A few results I'm proud of: A 40% increase in user task completion for a health tracking platform, a 70% lift in engagement for a self therapy app through persuasive design, and a B2B/B2C platform spanning 4 user types and 100+ screens shaped alongside founders and stakeholders.
Working with AI: I integrate AI assisted workflows (Claude, GPT, Gemini, Figma AI/Figma Make, Base44) to explore ideas faster, generate flows and interface directions, and ship interactive prototypes, including one used in investor presentations. I'm especially excited by no code, AI native, and creator focused tools that make building accessible to more people.
