Über mich
Moin, ich bin leidenschaftlicher Marketing- und Innovationsstratege mit umfassender Erfahrung im Brand Management, Nachhaltigkeitsprojektmanagement und digitalen Marketingstrategien. Ich unterstütze Unternehmen dabei, starke Marken aufzubauen, innovative Konzepte zu entwickeln und nachhaltige Strategien erfolgreich umzusetzen. Durch meine Erfahrung bei Mars, OTTO, Beiersdorf, P&G und aktuell bei L’Oréal habe ich tiefgehendes Wissen in der Markenkommunikation, Produktentwicklung und digitalen Transformation gesammelt. Mein Fokus liegt auf: ✅ Brand Strategy & Positioning – Entwicklung und Umsetzung von Markenstrategien ✅ Innovation & Nachhaltigkeit – Konzeption neuer Produkte & nachhaltiger Geschäftsmodelle ✅ Digital Marketing & Storytelling – Kampagnen, Social Media & Performance-Marketing ✅ Projektmanagement & Consulting – Begleitung von Innovations- und Nachhaltigkeitsprojekten Mit einer kreativen, analytischen und lösungsorientierten Herangehensweise helfe ich Unternehmen, ihre Marke erfolgreich zu transformieren und nachhaltig zu wachsen. Ich freue mich darauf, spannende Projekte zu begleiten und gemeinsam innovative & zukunftsfähige Lösungen zu entwickeln! 🚀 Lass uns zusammenarbeiten! 😊
Skills
Expert:in
Fortgeschritten
Grundkenntnisse
Portfolio
Dove Campaign
Projekte
Mental Care
Unilever · Konsumgüter und Handel · 1.000+ Mitarbeiter:innen
2022 — 2023
Project Overview:
The Dove Mental Care+ Campaign was designed to address the mental health crisis among Generation Z, particularly young women overwhelmed by social media pressures and unrealistic beauty standards. The campaign aimed to redefine beauty by promoting positive mental well-being and encouraging open conversations around emotional struggles.
Key Contributions:
- Developed and executed a mental health awareness campaign targeted at Gen Z, leveraging social media platforms like TikTok and Instagram to drive engagement.
- Created the #ShowInnerBeauty movement, emphasizing that all emotions—including sadness and vulnerability—are part of a woman’s beauty.
- Designed a digital mental health hub featuring:
- A self-check tool for mental well-being.
- Resources on stress management, digital detox, and positive thinking.
- Direct access to Dove's psychological support team.
- Launched Dovne, an AI-powered mental health assistant providing personalized support and connecting users with professional help.
- Partnered with influencers to amplify the campaign message, reaching a large audience.
Impact & Achievements:
- Successfully raised awareness on mental health and self-acceptance among younger generations.
- Fostered a positive beauty movement aligned with Dove’s core values.
- Encouraged thousands of individuals to seek mental health support and share their stories online.
Berufserfahrungen
Sustainability Project Manager · Vollzeit
L'Oréal · Konsumgüter und Handel · 1.000+ Mitarbeiter:innen
2020 — heute
Collaboration with cross-functional teams to
achieve a 100% growth in the refill business by
2025.
Development and preparation of sustainability
strategy presentations tailored for key
stakeholders, including the General Manager.
Delivery of impactful presentations at high-
profile events such as the Sustainability Forum
and Diversity Day
Created e-learning modules (achieving a 95%
completion rate), maintained a SharePoint site
(drawing in 283 weekly visitors).
Refill stands to encourage sustainability
(educating fewer than 400 employees).
Spearheaded social cause initiatives to fulfill
corporate NGO and global beneficiary objectives.
Collaborated with the Germandream NGO to
develop a youth mentoring program, focusing
on educational growth for 20 mentees.