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Skills
Projekte
INFLUENCER CAMPAIGNS FOR AMORELIE
AMORELIE · Konsumgüter und Handel
In October, November and December 2022, together with AMORELIE I have implemented four performance driven influencer campaigns in the German market, all of which had a different campaign theme: #AMORELIEKINKY, #AMORELIESOLO, #GIBSMIRHEISS, #AMORELIESANTA.
The outcome
With four campaigns focusing on different storylines and products, we worked with more than 80 Influencers, from nano to giga, on Instagram as well as on TikTok. We were able to raise more brand awareness but also to reach certain KPIs and an overall positive ROI.
SOCIAL MEDIA MANAGEMENT FOR YOSELF
yoself GmbH · Konsumgüter und Handel
My task was to build a strong and engaging community on Instagram that gets inspired by daily content such as posts, stories, reels and live videos. As well as to assist yoself as a (Senior) Social Media Manager on other platforms like TikTok & Pinterest and to plan cooperations with different well-known influencers in Germany.
The outcome
It all started with setting up a beautiful, aesthetic Instagram account where I created and posted daily stories, posts and three reels a week. Later on, we realized weekly shopping live streams and implemented up to five influencer cooperations every month. Moreover, I created content for TikTok & Pinterest that was posted almost daily as well. After six months yoself has not only more than 2.500 followers on Instagram, but also a community that is very engaged. More important than any number – to be honest.
SOCIAL MEDIA MANAGEMENT FOR DIFFERENT FERRERO BRANDS
Ferrero · Konsumgüter und Handel
For almost six months, I worked for the Berlin agency Brandpunkt for Ferrero in various activities such as Creator Management for brands such as Raffaelo, yogurette and duplo as well as an a social media accountant for duplo.
The outcome
With various creator content/cooperations in the food sector that I handled, we were able to give the brands more authenticity and closeness, while inspiring with the diversity of the different products. As a social media accountant, I primarily took care of the communication between the client (duplo) and the agency, especially the creative team, and together we developed new strategic ideas and successfully implemented them for Instagram & Facebook. Moreover, when it comes to communication, I handled projects such as campaigns on other platforms.