Kristin

I develop ideas for social and actually bring them to life. As a Social Media Content Specialist and Creative Concept Developer, I work at the intersection of concept and execution. I don’t just think in campaigns or formats, I think in content that feels native to platforms and relevant to how people engage today. My background spans both agency and in-house work, collaborating with leading creative agencies across DACH and the UK as well as global brands like Google, Etsy, and Nikon. This allows me to move comfortably between big-picture thinking and hands-on creation. What sets me apart is the combination of strong concept skills with a creator mindset: I develop campaign ideas, social formats, narratives, and reactive content and I execute them end to end, from concept and copy to shooting, editing, and publishing. What I can help with • Creative concepts for paid and organic social campaigns and formats (TikTok, Instagram, etc.) • End-to-end content creation (idea → copy → production → editing → publishing) • Always-on and reactive content development • UGC-driven content and creator collaborations • Social-first storytelling and format development