Über mich
Skills
Content Marketing
Content Strategy
Contenterstellung
Digital Marketing
Marketing Campaign Management
Marketing Mix Management
Marketingstrategie
Marketing Communications Plan
Online-Marketing
Präsentationen
Powerpoint
Recherche
Instagram
Copywriting
E-Mail-Marketing
Brand Management
Produktmanagement
Social Media
Market Research
Content Management
Google Ads
Google Analytics
SEO
Blogartikel
Akademische Texte
Wissenschaftliches Schreiben
Customer Behaviour Analysis
Storytelling
ChatGPT
Korrekturlesen
Kanban
Künstliche Intelligenz
Market Trend Analysis
Transkription
Word
WordPress
Outlook
Power BI
Performance Marketing
Projektmanagement
User Journeys
Sharepoint
Promotion
Amazon Marketing Services
Adobe Premiere
Adobe XD
Branding
Canva
CRM
Elementor
Erklärvideos
Illustrator
InDesign
Kreatives Schreiben
Lightroom
Media Platforms Management
Media Strategy Development
Premiere Pro
Pricing Strategy
Public Relations
Salesforce
SAP
Sketching
Slack
Stakeholder Management
TikTok
Trello
Videoproduktion
Videoschnitt
Projekte
Marketing Manager Campaigns
Brainlab AG ·
- Leading large product (launch) and umbrella campaigns/projects to ensure optimal customer experience
- Create conclusive and consistent project briefings
- Maintain product web pages based on product management input and ensure consistency of product messaging
- Manage video productions and product photo shootings
- Develop tradeshow messaging and promote international tradeshows
- Orchestrate development of marketing collateral (social media, newsletter, flyers, brochures, white papers, etc.)
- Enable consistent multi-channel communication
- Promote campaign activities, explain benefits and provide reports
- Collect feedback from stakeholders to improve strategic marketing framework
Content Marketing Expert
GlaxoSmithKline ·
- Responsible for the content strategy for the COPD portfolio
- Creating content and ensuring persona-specific customer engagement along the customer journey across various channels (website, email, ads, flyers, etc.)
- Deriving opportunities and optimization potential for content based on customer insights and various reporting dashboards
- Conceptualizing and managing the podcast (Aeronauten - Die Atemwege Podcast Show)
Digital Marketing & Brand Management Working Student
GlaxoSmithKline ·
- Brand and portfolio communication in the BU Respiratory (email marketing, landing pages, promotional materials)
- Development and implementation of a podcast concept (Aeronauten - Die Atemwege Podcast Show)
- Responsible for digital marketing performance reporting
- Customer segmentation project
- Sales concept for the challenger mindset