Johanna

I am a passionate marketer, project manager, and creative impulse giver, always hunting for the best mix of data-driven marketing and creative storytelling. As a combination of Strategist & Creative, my communication is target-group oriented, culture-driven, diverse, and focused on sustainable brand building with an eye on driving progress. // SERVICE PORTFOLIO // ANALYSIS, STRATEGIE & CONCEPTION » Analysis, structuring, and evaluation of target groups & brands » Strategic and creative conception » Development and implementation of marketing and content strategies » Full spectrum of Social Media Management incl. content planning, and monitoring of paid media campaigns PROJECT MANAGEMENT » Preparation of communication plans, setting of timings and communication milestones incl. Budget preparation/controlling » Sparring partner and contact person for various departments (e.g., Brand partnership, Accounting, Ticketing, Creative) » Execution of content production » Determination of suitable KPIs, campaign monitoring, and reporting