Über mich
I am a passionate marketer, project manager, and creative impulse giver, always hunting for the best mix of data-driven marketing and creative storytelling. As a combination of Strategist & Creative, my communication is target-group oriented, culture-driven, diverse, and focused on sustainable brand building with an eye on driving progress. // SERVICE PORTFOLIO // ANALYSIS, STRATEGIE & CONCEPTION » Analysis, structuring, and evaluation of target groups & brands » Strategic and creative conception » Development and implementation of marketing and content strategies » Full spectrum of Social Media Management incl. content planning, and monitoring of paid media campaigns PROJECT MANAGEMENT » Preparation of communication plans, setting of timings and communication milestones incl. Budget preparation/controlling » Sparring partner and contact person for various departments (e.g., Brand partnership, Accounting, Ticketing, Creative) » Execution of content production » Determination of suitable KPIs, campaign monitoring, and reporting
Skills
Portfolio
SERVICE PORTFOLIO
Lollapalooza Berlin I Marketing, Communications & Social Media
Concept & Coordination of Content Production
Social Media Management
Analysis & Strategy
Copywriting
Influencer Marketing
STORTYTELLING & BRANDBUILDING
Projekte
Senior Marketing Manager Lollapalooza Berlin
Live Nation Entertainement · Medien und Verlage
Coordination of the entire spectrum of the marketing & communication mix of the Brand Lollapalooza Berlin and reporting to the management board
Social Media Management @fayo.de
Auftraggeber:in · Gesundheit und Soziales
Social Media Management incl. Content planning, Copywriting
@fayo.de // https://www.instagram.com/fayo_mira/
Creative Strategist
Social Chain · Marketing, PR und Design
Strategic and creative conception in the area of influencers, marketing, social media & online. Social Media Management, incl. copywriting, the conception of content formats, community management, and reporting
BRANDS like APOLLO OPTIK, SUPDERDRY, IC! BERLIN, KAUFLAND
Working Student Brand Marketing
Zalando · Konsumgüter und Handel
Assisting coordination of all offline marketing activities across all markets, incl. stakeholder communication, briefing of graphic designers, copywriting, and quality controlling
Intern Public Relations
Bold Berlin Communications & Marketing · Marketing, PR und Design
PR Support for brands such as EASTPAK, YUN, and URBAN OUTFITTERS with the handling of press inquiries, translation of press releases, influencer seedings, guestlist management, support of stylists, and reportings