Johanna

Johanna

Verifizierte:r Freelancer:in

Marketing, Communications & Branding

Berlin

Today's Impact, Tomorrow's Future

Über mich

I am a passionate marketer, project manager, and creative impulse giver, always hunting for the best mix of data-driven marketing and creative storytelling. As a combination of Strategist & Creative, my communication is target-group oriented, culture-driven, diverse, and focused on sustainable brand building with an eye on driving progress. // SERVICE PORTFOLIO // ANALYSIS, STRATEGIE & CONCEPTION » Analysis, structuring, and evaluation of target groups & brands » Strategic and creative conception » Development and implementation of marketing and content strategies » Full spectrum of Social Media Management incl. content planning, and monitoring of paid media campaigns PROJECT MANAGEMENT » Preparation of communication plans, setting of timings and communication milestones incl. Budget preparation/controlling » Sparring partner and contact person for various departments (e.g., Brand partnership, Accounting, Ticketing, Creative) » Execution of content production » Determination of suitable KPIs, campaign monitoring, and reporting

Skills

Expert:in

Marketingstrategie
Social Media
Konzept Kreation
Content Marketing
Digital Marketing
Projektmanagement
Brand Management
Eventmanagement
Konzept-Entwicklung
Branding
Account Management
Instagram
Budgeting
Content Management
Copywriting
Content Strategy
Videoproduktion
TikTok

Fortgeschritten

Public Relations
Google Analytics
Active Sourcing
Photoshop

Portfolio

SERVICE PORTFOLIO

SERVICE PORTFOLIO

Lollapalooza Berlin I Marketing, Communications & Social Media

Lollapalooza Berlin I Marketing, Communications & Social Media

Concept & Coordination of Content Production

Concept & Coordination of Content Production

Social Media Management

Social Media Management

Analysis & Strategy

Analysis & Strategy

Copywriting

Copywriting

Influencer Marketing

Influencer Marketing

STORTYTELLING & BRANDBUILDING

STORTYTELLING & BRANDBUILDING

Projekte

  • Senior Marketing Manager Lollapalooza Berlin

    Live Nation Entertainement · Medien und Verlage

    2020 — 2023

    Coordination of the entire spectrum of the marketing & communication mix of the Brand Lollapalooza Berlin and reporting to the management board 

  • Social Media Management @fayo.de

    Auftraggeber:in · Gesundheit und Soziales

    2019 — 2019

    Social Media Management incl. Content planning, Copywriting

    @fayo.de // https://www.instagram.com/fayo_mira/

  • Creative Strategist

    Social Chain · Marketing, PR und Design

    2018 — 2019

    Strategic and creative conception in the area of influencers, marketing, social media & online. Social Media Management, incl. copywriting, the conception of content formats, community management, and reporting

    BRANDS like APOLLO OPTIK, SUPDERDRY, IC! BERLIN, KAUFLAND

  • Working Student Brand Marketing

    Zalando · Konsumgüter und Handel

    2018 — 2019

    Assisting coordination of all offline marketing activities across all markets, incl. stakeholder communication, briefing of graphic designers, copywriting, and quality controlling 

  • Intern Public Relations

    Bold Berlin Communications & Marketing · Marketing, PR und Design

    2017 — 2017

    PR Support for brands such as EASTPAK, YUN, and URBAN OUTFITTERS with the handling of press inquiries, translation of press releases, influencer seedings, guestlist management, support of stylists, and reportings