Johanna

Über mich

I am a passionate marketer, project manager, and creative impulse giver, always hunting for the best mix of data-driven marketing and creative storytelling. As a combination of Strategist & Creative, my communication is target-group oriented, culture-driven, diverse, and focused on sustainable brand building with an eye on driving progress. // SERVICE PORTFOLIO // ANALYSIS, STRATEGIE & CONCEPTION » Analysis, structuring, and evaluation of target groups & brands » Strategic and creative conception » Development and implementation of marketing and content strategies » Full spectrum of Social Media Management incl. content planning, and monitoring of paid media campaigns PROJECT MANAGEMENT » Preparation of communication plans, setting of timings and communication milestones incl. Budget preparation/controlling » Sparring partner and contact person for various departments (e.g., Brand partnership, Accounting, Ticketing, Creative) » Execution of content production » Determination of suitable KPIs, campaign monitoring, and reporting

Skills

Expert:in

Marketingstrategie

Social Media

Konzeptkreation

Content Marketing

Digital Marketing

Projektmanagement

Brand Management

Eventmanagement

Konzeptentwicklung

Branding

Account Management

Instagram

Budgeting

Content Management

Copywriting

Content Strategy

Videoproduktion

TikTok

Fortgeschritten

Public Relations

Google Analytics

Active Sourcing

Photoshop

Portfolio

SERVICE PORTFOLIO

Lollapalooza Berlin I Marketing, Communications & Social Media

Concept & Coordination of Content Production

Social Media Management

Gesamtes Portfolio ansehen

Projekte

Senior Marketing Manager Lollapalooza Berlin
Live Nation Entertainement · Medien und Verlage · 1.000+ Mitarbeiter:innen
2020 — 2023
Coordination of the entire spectrum of the marketing & communication mix of the Brand Lollapalooza Berlin and reporting to the management board
Social Media Management @fayo.de
· Gesundheit und Soziales
2019
Social Media Management incl. Content planning, Copywriting

@fayo.de // https://www.instagram.com/fayo_mira/
Creative Strategist
Social Chain · Marketing, PR und Design · 50–100 Mitarbeiter:innen
2018 — 2019
Strategic and creative conception in the area of influencers, marketing, social media & online. Social Media Management, incl. copywriting, the conception of content formats, community management, and reporting

BRANDS like APOLLO OPTIK, SUPDERDRY, IC! BERLIN, KAUFLAND

Alle Projekte ansehen

Today's Impact, Tomorrow's Future