Über mich
My name is Joanna, and I’m a Berlin-based social media strategist and manager with over 9 years of experience. I’ve had the opportunity to work with a diverse range of brands across industries — from food and gastronomy to fashion, alcohol, banking, and travel. Having worked on both the brand and agency side, I bring a well-rounded perspective and a deep understanding of social media ecosystems and brands’ evolving needs. I specialize in crafting tailored social media strategies, as well as managing influencer and creator collaborations to drive impactful results. My core platforms are TikTok, Instagram, Facebook, and Pinterest — where I help brands create content that connects and engages. tools: Canva, Tagger, Figma, Later, Hootsuite, Emplify, Facebook Manager
Skills
Expert:in
Fortgeschritten
Grundkenntnisse
Projekte
Influencer Marketing Project Manager
zalando · Sonstige Branche · 1.000+ Mitarbeiter:innen
2024 — heute
- Developing and execute influencer marketing strategies and campaigns that align with the company’s goals and objectives.Identifying and engage with potential influencers for collaborations and partnerships.
- Creating and manage relationships with influencers, including negotiation of compensation and contracts.
- Tracking and analyze the effectiveness of influencer marketing campaigns, providing regular reports and insights to key stakeholders.
- Staying up-to-date with industry trends and best practices in influencer marketing, incorporating new ideas and approaches into campaigns as appropriate.
- Managing budgets and timelines for influencer marketing campaigns.
- Ensuring compliance with regulatory guidelines and disclosure requirements for influencer partnerships.
- Providing guidance and support to internal and external stakeholders on influencer marketing best practices and processes.
Brands: Puma, ASICS, Replay, G-Star, Vagabond, We Fashion, ONLY
Social Media Manager & Strategist
Freelance · Sonstige Branche · 1 Mitarbeiter:innen
2015 — heute
- Worked with various client from multiple industries: fashion, alcohol, gastronomy, interior design, food & beverageWrote copy, planned and scheduled social media posts (TikTok, Instagram, Pinterest, Facebook)+Managed influencer outreach and communicationUsed social media marketing tools (Later, Tailwind, Hootsuite, Meta)
- Supported companies and individuals with social media strategy
- Managed UGC content and communicated with creators
- Prepared photo and video assets for various social media channels using Photoshop and CanvaDeveloped social media strategy
- Brands: Liu Berlin, YamYam, Rockoly US, Kappow Meggings and more
Group Account Director (digital)
Incubeta Dubai · Tourismus · 500–1.000 Mitarbeiter:innen
2023 — 2025
- Leading the team and managing projects for The Royal Commission of AlUla, it's various social media accounts and projects
- Driving strategic business, brand and creative thinking
- Collaborating with strategy, data and creative teams to develop social media strategies tailored to client's goals.
- Ensuring team efficiency and guidance and operations/processes to cater for scope.
- Escalation point for day to day problems alongside AD as well as problem resolution on outstanding topics.
- Monitoring and optimizing campaign performance metrics and KPIs to gauge success and identify areas for improvement.
- Managed campaign budgets and ensuring that expenses align with client budgets and overall agency profitability.
- Working with client to forecast future quarters and workloads in advance alongside BD to anticipate any internal changes be it team or operations.
- Identified opportunities to expand the agency's services with existing clients by proposing additional social media strategies or supplementary campaigns.
- Overseeing and managing the day to day business and is responsible for ensuring a smooth services delivery alongside the AD and creative team.
- Overseeing the implementation of social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) to ensure seamless execution.
- Providing actionable insights derived from campaign data and analytics, highlighting successes and proposing optimizations.
Berufserfahrungen
Account Director (Digital) · Vollzeit
Social Chain · Sonstige Branche · 25–50 Mitarbeiter:innen
2021 — 2023
- Being the main contact person for clients.
- Responsible for proactive customer development
- Strategic customer advice with a focus on social media communication
- Supervision of customer projects at national and international level
- Participation in the development and conception of campaigns with and for our customers
- Development of recommendations for action and trend analysis
- Project management and organization of campaigns
- Budget controlling of customer projects
- Working on pitches.
Leading and managing projects for multiple brands including Zalando Lounge, Stoli Vodka, Elit Vodka, Tulchan Gin and N26 Bank.
Event & Communications Manager · Vollzeit
MyTheresa · Sonstige Branche · 1.000+ Mitarbeiter:innen
2017 — 2020
Developed, produced and delivered of projects from proposal right up to delivery
- Delivered events on time, within budget, that meet expectations
- Set, communicated and maintained timelines and priorities on every project
- Communicated, maintained and developed client relationshipsManaged supplier relationships
- Managed operational and administrative functions to ensure specific projects are delivered efficiently
- Managed projects' budgets from start to finish
- Developed and produced events with multiple brands including: Balmain, Moncler, Stella McCartney, Chloe, Aquazzura, Gianvito Rossi, Valentino, Burberry and more
Store Manager · Vollzeit
Abercrombie & Fitch · Sonstige Branche · 1.000+ Mitarbeiter:innen
2013 — 2017
- Managed, trained and supervised a store with over 225 employees
- Managed all aspects of the visual and merchandise departments
- Prepared and delivered quarterly and annual reviews to regional managers
- Ensured all presentations on the floor are quality tested to company's standard
- Managed HR procedures
- Managed staffing and hours management
- Managed staff schedulingManaged contract changes and renewals
- Managed A&F social media accounts