• Developing and execute influencer marketing strategies and campaigns that align with the company’s goals and objectives.Identifying and engage with potential influencers for collaborations and partnerships.
• Creating and manage relationships with influencers, including negotiation of compensation and contracts.
• Tracking and analyze the effectiveness of influencer marketing campaigns, providing regular reports and insights to key stakeholders.
• Staying up-to-date with industry trends and best practices in influencer marketing, incorporating new ideas and approaches into campaigns as appropriate.
• Managing budgets and timelines for influencer marketing campaigns.
• Ensuring compliance with regulatory guidelines and disclosure requirements for influencer partnerships.
• Providing guidance and support to internal and external stakeholders on influencer marketing best practices and processes.

Brands: Puma, ASICS, Replay, G-Star, Vagabond, We Fashion, ONLY

• Leading the team and managing projects for The Royal Commission of AlUla, it's various social media accounts and projects
• Driving strategic business, brand and creative thinking
• Collaborating with strategy, data and creative teams to develop social media strategies tailored to client's goals.
• Ensuring team efficiency and guidance and operations/processes to cater for scope.
• Escalation point for day to day problems alongside AD as well as problem resolution on outstanding topics.
• Monitoring and optimizing campaign performance metrics and KPIs to gauge success and identify areas for improvement.
• Managed campaign budgets and ensuring that expenses align with client budgets and overall agency profitability.
• Working with client to forecast future quarters and workloads in advance alongside BD to anticipate any internal changes be it team or operations.
• Identified opportunities to expand the agency's services with existing clients by proposing additional social media strategies or supplementary campaigns.
• Overseeing and managing the day to day business and is responsible for ensuring a smooth services delivery alongside the AD and creative team.
• Overseeing the implementation of social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) to ensure seamless execution.
• Providing actionable insights derived from campaign data and analytics, highlighting successes and proposing optimizations.

• Worked with various client from multiple industries: fashion, alcohol, gastronomy, interior design, food & beverageWrote copy, planned and scheduled social media posts (TikTok, Instagram, Pinterest, Facebook)+Managed influencer outreach and communicationUsed social media marketing tools (Later, Tailwind, Hootsuite, Meta)
• Supported companies and individuals with social media strategy
• Managed UGC content and communicated with creators
• Prepared photo and video assets for various social media channels using Photoshop and CanvaDeveloped social media strategy
• Brands: Liu Berlin, YamYam, Rockoly US, Kappow Meggings and more