Joanna

Über mich

My name is Joanna, and I’m a Berlin-based social media strategist and manager with over 9 years of experience. I’ve had the opportunity to work with a diverse range of brands across industries — from food and gastronomy to fashion, alcohol, banking, and travel. Having worked on both the brand and agency side, I bring a well-rounded perspective and a deep understanding of social media ecosystems and brands’ evolving needs. I specialize in crafting tailored social media strategies, as well as managing influencer and creator collaborations to drive impactful results. My core platforms are TikTok, Instagram, Facebook, and Pinterest — where I help brands create content that connects and engages. tools: Canva, Tagger, Figma, Later, Hootsuite, Emplify, Facebook Manager

Skills

Expert:in

TikTok

Social Media

Account Management

Influencermarketing

Instagram

Projektmanagement

Fortgeschritten

Storytelling

Canva

Contenterstellung

Grundkenntnisse

Lightroom

Videoproduktion

Projekte

Influencer Marketing Project Manager

zalando · Sonstige Branche · 1.000+ Mitarbeiter:innen

2024 — heute
Developing and execute influencer marketing strategies and campaigns that align with the company’s goals and objectives.Identifying and engage with potential influencers for collaborations and partnerships.

Creating and manage relationships with influencers, including negotiation of compensation and contracts.

Tracking and analyze the effectiveness of influencer marketing campaigns, providing regular reports and insights to key stakeholders.

Staying up-to-date with industry trends and best practices in influencer marketing, incorporating new ideas and approaches into campaigns as appropriate.

Managing budgets and timelines for influencer marketing campaigns.

Ensuring compliance with regulatory guidelines and disclosure requirements for influencer partnerships.

Providing guidance and support to internal and external stakeholders on influencer marketing best practices and processes.

Brands: Puma, ASICS, Replay, G-Star, Vagabond, We Fashion, ONLY
Social Media Manager & Strategist

Freelance · Sonstige Branche · 1 Mitarbeiter:innen

2015 — heute
Worked with various client from multiple industries: fashion, alcohol, gastronomy, interior design, food & beverageWrote copy, planned and scheduled social media posts (TikTok, Instagram, Pinterest, Facebook)+Managed influencer outreach and communicationUsed social media marketing tools (Later, Tailwind, Hootsuite, Meta)

Supported companies and individuals with social media strategy

Managed UGC content and communicated with creators

Prepared photo and video assets for various social media channels using Photoshop and CanvaDeveloped social media strategy

Brands: Liu Berlin, YamYam, Rockoly US, Kappow Meggings and more
Group Account Director (digital)

Incubeta Dubai · Tourismus · 500–1.000 Mitarbeiter:innen

2023 — 2025
Leading the team and managing projects for The Royal Commission of AlUla, it's various social media accounts and projects

Driving strategic business, brand and creative thinking

Collaborating with strategy, data and creative teams to develop social media strategies tailored to client's goals.

Ensuring team efficiency and guidance and operations/processes to cater for scope.

Escalation point for day to day problems alongside AD as well as problem resolution on outstanding topics.

Monitoring and optimizing campaign performance metrics and KPIs to gauge success and identify areas for improvement.

Managed campaign budgets and ensuring that expenses align with client budgets and overall agency profitability.

Working with client to forecast future quarters and workloads in advance alongside BD to anticipate any internal changes be it team or operations.

Identified opportunities to expand the agency's services with existing clients by proposing additional social media strategies or supplementary campaigns.

Overseeing and managing the day to day business and is responsible for ensuring a smooth services delivery alongside the AD and creative team.

Overseeing the implementation of social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) to ensure seamless execution.

Providing actionable insights derived from campaign data and analytics, highlighting successes and proposing optimizations.

Alle Projekte ansehen

Berufserfahrungen

Account Director (Digital) · Vollzeit

Social Chain · Sonstige Branche · 25–50 Mitarbeiter:innen

2021 — 2023
Being the main contact person for clients.

Responsible for proactive customer development

Strategic customer advice with a focus on social media communication

Supervision of customer projects at national and international level

Participation in the development and conception of campaigns with and for our customers

Development of recommendations for action and trend analysis

Project management and organization of campaigns

Budget controlling of customer projects

Working on pitches.

Leading and managing projects for multiple brands including Zalando Lounge, Stoli Vodka, Elit Vodka, Tulchan Gin and N26 Bank.
Event & Communications Manager · Vollzeit

MyTheresa · Sonstige Branche · 1.000+ Mitarbeiter:innen

2017 — 2020
Developed, produced and delivered of projects from proposal right up to delivery

Delivered events on time, within budget, that meet expectations

Set, communicated and maintained timelines and priorities on every project

Communicated, maintained and developed client relationshipsManaged supplier relationships

Managed operational and administrative functions to ensure specific projects are delivered efficiently

Managed projects' budgets from start to finish

Developed and produced events with multiple brands including: Balmain, Moncler, Stella McCartney, Chloe, Aquazzura, Gianvito Rossi, Valentino, Burberry and more
Store Manager · Vollzeit

Abercrombie & Fitch · Sonstige Branche · 1.000+ Mitarbeiter:innen

2013 — 2017
Managed, trained and supervised a store with over 225 employees

Managed all aspects of the visual and merchandise departments

Prepared and delivered quarterly and annual reviews to regional managers

Ensured all presentations on the floor are quality tested to company's standard

Managed HR procedures

Managed staffing and hours management

Managed staff schedulingManaged contract changes and renewals

Managed A&F social media accounts

Alle Berufserfahrungen ansehen

From zero to scroll-stopping—let’s build your brand on social

Über mich

Skills

Projekte

Berufserfahrungen

Joanna ist Freelancer:in bei Junico