Jessica

Über mich

Erfahrene Marketing Managerin, kombiniert mit unternehmerischem Denken und einer Leidenschaft für digitale Marketingsysteme und Automatisierung. Vom Aufbau bis zum Exit eines erfolgreichen Start-ups, bis zum Manager im internationalem Tech-Konzern.

Skills

Expert:in

Digital Marketing

Integrated Marketing

Performance Marketing

Lean Startup

Digital Automations

HubSpot

E-Mail-Marketing

Analytical Thinking

Branding

Business Development

Businessplanerstellung

Content Marketing

Corporate Design

Corporate Identity

Eventmanagement

Inbound Marketing

Google Analytics

Kundenakquise

Campaign Management

Marketing Plan

Marketing Mix Management

Marketingstrategie

Online-Marketing

Projektmanagement

Social Media

SEO

Google Ads

Coaching

Fortgeschritten

Salesforce

ChatGPT

CRM

Finanzierung

Kundenservice

Pipedrive

Public Relations

Storytelling

Webdesign

WordPress

SEM

Grundkenntnisse

Embedded Systems

Yoast SEO

Projekte

Interim Head of Marketing

Lüttel Software & Medien GmbH · Marketing, PR und Design

2024 — 2025

Planung und Durchführung von Performance Marketing Kampagnen zur Leadgenerierung.

Einführung eines skalierbaren und transparenten Leadfunnel-Systems.

Ausbildung und Koordination des bestehenden Marketing Teams

Berufserfahrungen

Financial & Business Consultant · Teilzeit

Self-Employed · Banken und Finanzdienstleistungen · bis zu 10 Mitarbeiter:innen

2022 — heute

Analysis, assessment and implementation of client’s financial and business situation referring to liquidity and risk management, financial strategy incl. state benefits and accelerator programs; drafting business plans.

IHK-certified Financial Assets Expert according to §34c, §34d, §34f, §34i GewO.

Specialized on financial services and coaching from women for women; Supporting female founders to get their own business started.

Mentor at the Exist Germany Founders program.
Freelance Marketing Professional · Teilzeit

Self-employed

2022 — heute

Development and execution of comprehensive marketing strategies for multiple clients incl. website audit and optimizations, tracking and controlling architectures, software implementations and funnel management.

Managed social media campaigns that increased client’s followers by 40% and engagement by 60%, enhancing brand visibility and customer loyalty.

Coordination and management of multiple agencies and freelancers to enhance project success.
Head of Marketing · Vollzeit

Silexica GmbH · Internet und Informationstechnologie · 50–100 Mitarbeiter:innen

2019 — 2021

Responsible for the global corporate marketing strategy and execution incl. budget planning, tracking, and success control. Areas: Digital marketing, social media, events, lead management and PR.

Development and execution of integrated campaigns and performance-driving marketing activities to increase brand awareness, drive revenue and maximize engagement, resulting in a yearly increase of qualitative leads by 35% and reduced cost per MQL by 40%.

Launch of customer journeys and automations to enhance customer experience; refine marketing approach.

Lead and grew an international team of 10+ people in corporate marketing and sales operations across 3 continents (Cologne, Germany; San Jose, US; Yokohama; Japan) as well as managing multiple agencies.

Development of strategies to support international expansion in close collaboration with Sales.

Establishment of corporate communications and identity.

Responsible for Marketing and Sales processes and data integration during Silexica’s transition to Xilinx in late 2021.

Alle Berufserfahrungen ansehen

You're the best project you can ever work on.

Über mich

Skills

Projekte

Berufserfahrungen

So funktioniert Junico

Jessica ist Freelancer:in bei Junico