After 10 years in the fields of strategy, innovation and R&D, my work as an independent consultant remains exciting and challenging. The USP of my work is not only the elaboration of existing approaches, also the development of different variants and the interplay of analytical and creative thinking. The basis for this is my constant striving for knowledge from a variety of methods, topics and industries from my many years of experience in agencies and companies, many of which have brought me successful, but also less successful projects. Using unconventional but targeted approaches, I have developed numerous strategies, designed products and brands, revised business models, supported transformation projects and worked on creative campaigns.