Über mich
Suchen Sie einen echten Partner für Ihr digitales Wachstum, anstatt nur eine weitere Nummer in einer großen Agentur zu sein? Als erfahrener Freelancer für digitales Marketing helfe ich Unternehmen wie Ihrem, durch strategische Paid-Media-Kampagnen und ein sauberes Tracking-Setup nachhaltig und profitabel zu wachsen. Mit mehrjähriger Agenturerfahrung in der Betreuung von Start-ups bis zu internationalen Konzernen (B2B & B2C) und der Verantwortung für siebenstellige Monatsbudgets kenne ich die Herausforderungen des Marktes genau. Mein Versprechen an Sie ist eine Zusammenarbeit, die auf 100 % Transparenz, Fairness und ehrlicher Beratung basiert. Statt Standardlösungen erhalten Sie eine maßgeschneiderte Strategie, die direkt auf Ihre Ziele einzahlt – sei es mehr Umsatz im E-Commerce oder qualifizierte Leads in der B2B-Neukundengewinnung. Meine Kernkompetenzen im Überblick: Paid Media: Strategische Konzeption, Umsetzung und kontinuierliche Optimierung von Google Ads, Social Media Ads (Meta, LinkedIn etc.) und Programmatic-Kampagnen. Tracking & Analytics: Lückenlose Implementierung eines robusten Tracking-Konzepts als Fundament für alle datenbasierten Entscheidungen und echtes Performance-Marketing. Strategische Beratung: Entwicklung von ganzheitlichen Digital-Strategien in gemeinsamen Workshops oder als Ihr langfristiger Sparringspartner. Wenn Sie einen zuverlässigen Experten suchen, der Ihr Business versteht und Ihre Marketing-Performance auf das nächste Level hebt, dann lassen Sie uns über Ihr Projekt sprechen. Ich freue mich auf ein unverbindliches Erstgespräch.
Skills
Expert:in
Fortgeschritten
Junior:in
Projekte
Paid Media Management & Client Lead Department Store Switzerland
Auftraggeber:in · Konsumgüter und Handel
2020 — 2025
During my last position at Klickkonzept I started in 2020 as a member of the Google Ads Team of one of the biggest online & offline retailers in Switzerland. I was responsible for managing a 7 to 8 figure yearly Google Ads budget. In the last 12 months of the projects I took over the role as client lead. In this role I led our internal agency team for the client across 3 countries and 5 departments.
Berufserfahrungen
Senior Paid Media Manager · Vollzeit
Klickkonzept · Marketing, PR und Design
2024 — 2025
- Managed end-to-end paid media campaigns (strategy & execution) for a diverse portfolio of national and international clients.
- Directed 36 client projects, including complex, large-scale accounts with 7-figure annual budgets.
- Planned, executed, analyzed, and continuously optimized campaigns across Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, SA360, and StackAdapt DSP.
- Served as Project & Client Lead for a key account, overseeing strategic consulting and cross-departmental coordination.
- Developed and led pitches to acquire new business, serving as the designated Pitch Lead.
- Designed and conducted internal training workshops to enhance team expertise in digital marketing.
- Led cross-functional teams to achieve company-wide objectives within the OKR framework.
- Played a key role in integrating the programmatic platform StackAdapt into the company's service portfolio.
- Managed key partner relationships and secured speaker slots at the "Digi Summit" marketing conference for three consecutive years.
Paid Media Manager · Vollzeit
Klickkonzept · Marketing, PR und Design
2022 — 2024
- Managed end-to-end paid media campaigns (strategy & execution) for a diverse portfolio of national and international clients.
- Directed 36 client projects, including complex, large-scale accounts with 7-figure annual budgets.
- Planned, executed, analyzed, and continuously optimized campaigns across Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, SA360, and StackAdapt DSP.
- Served as Project & Client Lead for a key account, overseeing strategic consulting and cross-departmental coordination.
- Developed and led pitches to acquire new business, serving as the designated Pitch Lead.
- Designed and conducted internal training workshops to enhance team expertise in digital marketing.
- Led cross-functional teams to achieve company-wide objectives within the OKR framework.
- Played a key role in integrating the programmatic platform StackAdapt into the company's service portfolio.
- Managed key partner relationships and secured speaker slots at the "Digi Summit" marketing conference for three consecutive years.
Junior Paid Media Manager · Vollzeit
Klickkonzept · Marketing, PR und Design
2021 — 2022
- Managed end-to-end paid media campaigns (strategy & execution) for a diverse portfolio of national and international clients.
- Directed 36 client projects, including complex, large-scale accounts with 7-figure annual budgets.
- Planned, executed, analyzed, and continuously optimized campaigns across Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, SA360, and StackAdapt DSP.
- Served as Project & Client Lead for a key account, overseeing strategic consulting and cross-departmental coordination.
- Developed and led pitches to acquire new business, serving as the designated Pitch Lead.
- Designed and conducted internal training workshops to enhance team expertise in digital marketing.
- Led cross-functional teams to achieve company-wide objectives within the OKR framework.
- Played a key role in integrating the programmatic platform StackAdapt into the company's service portfolio.
- Managed key partner relationships and secured speaker slots at the "Digi Summit" marketing conference for three consecutive years.