Carmen

Über mich

Was treibt mich an? Ich möchte die Zukunft aktiv mitgestalten und meine Kolleg*innen inspirieren. Lösungen zu finden ist heute nicht mehr das Problem! Die Frage ist, ist meine Lösung auch relevant? Ich lebe ständige Veränderung, brauche ständige Inspiration und Weiterbildung aus den unterschiedlichsten Bereichen und das gebe ich weiter. Neben meiner Tätigkeit als Strategin arbeite ich als Business-/Personal Coach, Design Thinking/OKR/LSP Coach und bin Soziodramatikerin. Die liebsten Jobs sind mir die, in denen meine 25 Jahre Strategieexpertise, Kreativ-/Innovationsarbeit und meine Leidenschaft für das explorative Spielen zusammenfließen. Es gibt noch so viel mehr zu entdecken. Ich will begeistern, möglich machen, begleiten, befähigen, frei von Leistungsdruck, nur Exzellenz.

Skills

Expert:in

Agile Coaching

Agile Führung

Befragungen

Brand Management

Branding

Business Development

Business Innovation

Coaching

Change Management

Content Strategy

Corporate Identity

Design Thinking

Executive Coaching

Ideation

Innovation

Konzept-Entwicklung

Kreatives Schreiben

Marketing Plan

Market Trend Analysis

Campaign Management

Präsentationen

Marketingstrategie

Storytelling

Strategy Planning

Fortgeschritten

Agile Testing

AI Content Creation

Agiles Projektmanagement

AI Image Generation

ChatGPT

Employer Branding

Generative AI

Marktforschung

New Work

Powerpoint

Unternehmensentwicklung

Projekte

Teamlead Product & Strategy
Nur Die Germany GmbH · Konsumgüter und Handel · 500–1.000 Mitarbeiter:innen
September 2025 — April 2026
The Project

Marketing/ Brand Strategy, Produkt Launch for Retail and

Online

My Job

Team Lead of a cross-functional team, responsible for the

strategic development of marketing and brand positioning.

Ownership of the marketing and brand strategy, including

the development of customer journey concepts,

establishment of a KPI framework, website development,

and structured performance reporting.

Responsible for briefing and managing external agencies to

deliver integrated marketing initiatives.

Led project management for product launches, covering

concept development, preparation of decision papers, and

management of timelines, resources, and key stakeholders.

Preparation and delivery of management presentations and

strategic updates for senior leadership.

Analysis and interpretation of market research insights and

performance KPIs to drive data-informed marketing

decisions.

Development and execution of integrated marketing

campaigns, from strategic ideation to successful

implementation.
Teamlead Product Management
Hermes Germany · Transport & Logistik · 500–1.000 Mitarbeiter:innen
Juli 2024 — August 2025
The Project

Strategy/product development/innovation

My Job

Teamlead of various medium and large teams for product

development C2C and B2C. Development and definition of

brand-relevant user stories/personas. Workshop

conception, facilitation and evaluation for product strategy

innovation and transformation. Product- & Project

management, inspiration and establishment of new work

structures/flow. Development and conception of new

strategic business areas and business models. Systematic

approach to complex problems from the individual projects

with design thinking.
Mental Spa Retreat
· Gesundheit und Soziales · bis zu 10 Mitarbeiter:innen
2022 — 2024
The Project

Develop Brand, Product and Communication (Service/ID/Strategy/Comms.)

My Job

As freelance Strategy Director and Design Thinking Coach support the founder in bringing the Business Idea and brand to live.

With OKR Workshops, Design Sprints and Design Thinking Workshops me and a small team is developing the Brand and Product Ideas on every level. Currently defining the Brand Strategy and ID, next step will be the Comms Strategy.

Alle Projekte ansehen

Strategien für die neue Zeit. Relevant. Lösungsorientiert. Innovativ. Kreativ.

Über mich

Skills

Projekte

So funktioniert Junico

Carmen ist Freelancer:in bei Junico