Carmen

The Project

Develop an innovative and inspirational Global Brand Strategy Model

My Job

As freelance Strategy Director and Design Thinking Coach leading the current brand status into a sustainable global Brand and transfer into the De’Longhi Brand Process.

Facilitate a Design Thinking Workshop, leading a small team and developing the Brand and Product/Portfolio on every level. Defining a future driven Positioning and Value Proposition Canvas. Currently defining the global Brand Strategy and Brand ID and OKR.

The Project

Develop Brand and Product (Service/ID/Strategy/Comms.)

My Job

As freelance Strategy Director and Design Thinking Coach support the founder in bringing the Business Idea and brand to live.

With Design Sprints and Design Thinking Workshops me and a small team is developing the Brand and Product Ideas on every level. Working with OKR, Business Model Canvas and Value Proposition Canvas or the MVP Experiment Canvas. Currently defining the Brand Strategy and ID.